For flooring contractors and installers

Run more jobs with less office chaos.

When the owner is also the estimator, the scheduler and the person every builder calls, growth stalls. We automate bids, scheduling, crew communication and job updates so the business does not depend on one phone.

Free 30-minute call · Fixed-scope quotes · Works with the tools you already use

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The real problem

The founder is the operating system.

In most flooring contracting businesses, coordination depends on one person remembering, checking and following up. That works until it does not.

Crew scheduling lives in one head

Who is on which job, what material is on site and which room is ready all depends on the owner's memory and a group text.

Bids sit unanswered

You send a bid to a builder or homeowner, then chase it when you remember. Many never get a second touch.

Builders and GCs chase you for updates

Project managers call and text for status. Every call pulls you off a job or out of an estimate.

Material and job details go missing

Crews arrive without the right transition strips, the wrong room is prepped, or the homeowner was never told what to move.

No record of the finished job

Photos stay on someone's phone. When a claim or dispute comes in, there is no clean record of site conditions or completion.

Invoices go out late

Completion is not captured on the day, so invoicing slips and cash flow suffers.

The bottleneck

Labor is scarce. Office time is scarcer.

Every hour spent chasing updates is an hour not spent estimating or installing.

Finding qualified people is the biggest challenge in the flooring business. In the 2026 State of the Retail Flooring Industry survey of about 200 flooring businesses, 36 percent named finding qualified staff as their number one challenge, far ahead of material costs and lead generation. The same survey found that 56 percent of retailers rely only on subcontracted installers, and another 34 percent use a mix of subs and employees.

That makes coordination the real job. Crews need accurate job sheets. Builders need updates. Homeowners need to know what to move and when. When all of that runs through the owner’s phone, the business can only grow as fast as one person can answer messages.

Flooring contractor automation takes the remembering off your plate. Bids are followed up automatically. Crews receive job details, addresses, material lists and photos the day before. Builders get status updates when a job is scheduled, started and completed. Completion photos and sign-offs are captured on site and filed against the job, which also helps when an installation claim comes in.

The goal is not to replace your project manager. It is to stop your project manager from being the operating system.

The numbers

The pressure on flooring businesses.

36%

of flooring businesses say finding qualified staff is their biggest challenge.

Source: WFCA and Floorzap, 2026 State of the Retail Flooring Industry

90%

of flooring retailers use subcontracted installers, either fully or in part.

Source: WFCA and Floorzap, 2026 State of the Retail Flooring Industry

20%

of home service pros respond to new leads within one hour.

Source: Jobber Home Service Trends Report, Dec 2025

What we automate

Automation built for flooring crews.

Bid follow-up

Every bid gets a polite, automatic follow-up sequence until it is won, lost or paused. You see the status of every bid in one place.

Crew scheduling

Jobs, crews and dates in one shared schedule. Conflicts are flagged before they become a no-show.

Job sheets on the phone

The night before, each crew gets the address, contact, rooms, material list, notes and photos in a single text link.

Builder and GC updates

Automatic status updates when jobs are scheduled, started, delayed or completed. Fewer calls to your phone.

Photo and sign-off capture

Crews upload before and after photos and get a customer sign-off on site. Everything is stored against the job.

Same-day invoicing

Completion triggers the invoice and payment link automatically, so cash comes in faster.

How it works

A job that runs itself.

Bid goes outThe estimate is sent from your estimating tool. The follow-up sequence starts automatically and pauses the moment the client replies.
Job is wonApproval creates the job, assigns a crew based on availability and books the date. The builder or homeowner gets a confirmation.
Crew is briefedThe evening before, the crew gets the job sheet with address, access notes, rooms, materials and photos from the measure.
Client is updatedStart and completion updates go to the homeowner or GC automatically, with photos attached.
Job is closedThe customer signs off on site, the invoice goes out the same day, and a review request follows three days later.

Before and after

Less chasing. More installing.

Task	Without automation	With Veloq
Bid follow-up	Only when someone remembers	Automatic sequence on every bid
Crew briefing	Group texts and phone calls	One job sheet link per crew, per job
Builder updates	Inbound calls all day	Automatic updates at each milestone
Completion records	Photos on personal phones	Photos and sign-off stored against the job
Invoicing	End of the week	Same day as completion

Integrations

Works with the tools you already use.

We plug into your flooring software, calendar, phone system and CRM through their APIs, webhooks, n8n or Zapier. Nothing gets ripped out, and your team keeps working the way it does today.

Google Calendar · Outlook · HubSpot · GoHighLevel · Salesforce · Zoho · QuickBooks · Xero · RFMS · QFloors · Floorzap · Measure Square · Jobber · ServiceTitan · Housecall Pro · Twilio · Facebook Lead Ads · Google Local Services Ads

From the blog

Guides for flooring contractors.

Flooring Sep 29, 2026 · 7 min read

How to Get More Flooring Leads in 2026 Without Buying More Ads

Most flooring stores do not need more ad spend. They need to stop losing the leads they already pay for. Here is where flooring leads leak and how to plug each gap.

Read article

Flooring Sep 28, 2026 · 6 min read

Speed to Lead for Flooring Stores: Why the First Reply Wins the Measure

Homeowners contact several flooring stores at once, and the store that replies first usually books the measure. Here is what speed to lead means for a flooring showroom and how to get there.

Read article

Flooring Sep 27, 2026 · 6 min read

Flooring Estimate Follow-Up: A 14-Day Sequence That Closes More Quotes

Most flooring estimates get one follow-up call if someone remembers. Here is a simple 14-day sequence, with example messages, that closes more quotes without being pushy.

Read article

FAQ

Questions, answered.

What can a flooring contractor automate first?

Bid follow-up and crew job sheets usually give the fastest return. Both remove daily manual work and directly protect revenue.

Do my installers need to learn new software?

No. Crews receive a text with a link to the job sheet. Uploading photos and getting a signature takes a few taps on their phone.

Can builders get updates without calling us?

Yes. Builders and GCs receive automatic updates when a job is scheduled, started, delayed or completed, including photos.

Does this work with subcontracted installers?

Yes. Subs get the same job sheets and reminders as employees. You stay in control of assignments.

Can completion photos help with installation claims?

They help a lot. Having dated photos of site conditions and the finished install, plus a customer sign-off, gives you a clear record when a claim or dispute comes up.

How much does it cost?

We quote a fixed price after a free call. Most contractors start with one or two automations and add more once they see the time saved.

● Currently accepting new clients

See what you could automate first.

Book a free 30-minute call. We map your lead-to-job process and show you exactly where automation pays off, in plain English.